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While the Direct Selling Industry has had phenomenal growth in the past half of dozen decades, network marketers continue to struggle to achieve their desired goals and dreams. Not because the direct selling business model or a multi-level compensation plan doesn't work. The truth is they do work but most network marketers don't do the work they need to do to get their job done.

I have been on both sides of the fence. I use to struggle to sponsor and recruit, in fact, I had no clue how to succeed. Now I want you to know I was not stupid (as I graduated #14 out of 314 students in my high school senior class. I also graduated with honors in my business management class.

The reason for my failure was I was good at procrastinating and keeping busy rather than being good at applying the universal fundamentals that guarantee success. The biggest mistake I made was I was building a busynest rather than a business. To build a business requires real action, the action that puts you consistently in front of your prospects and customers.

The great news is I went from 6 figures in debt and struggling to make ends meet in my life and business, to becoming debt free and earning a 6 figure income through a direct selling network marketing type business. I even became a heavy hitter recruiter by recruiting 10+ people a month for 73 consecutive months (that was over 800+ people I personally sponsored).

The way I did it was I figured out and applied universal strategies and techniques that guarantee success. It was not about getting 3 and I was free, nor was it about getting others to build the business for me. The truth is I applied simple proven-to-work strategies and techniques that helped me work smarter rather than harder. I applied these things consistently and worked from a plan.

I built my business by design rather than chance. One lesson I learned early on was that people will watch what you do and what you don't do. They watch even if they don't let you know they are watching. This led me to understand that I need to lead by example and with action. Plus I need to go the extra mile, meaning doing the extra little things that catapult growth and nurtures relationships with both my customers and downline.

One of the biggest mistakes network marketers make is they fail to learn, understand, and apply consistently the universal fundamentals of network marketing success. Forget about the magical formula or secret automated tool. Go back to the basics and master those basics.

Mastering the basics will begin with getting certified in the fundamentals of direct selling. This means becoming a certified network marketer and building a business by design, making sure your business is built on solid ground (universal fundamentals). This does not mean you can't learn and use advanced or master level strategies and techniques, because you need those too. However, until you learn and master the fundamentals that guarantee network marketing success, you will never be able to gain the great benefits that come from the advanced and master level strategies.

You know the saying, "You have to learn to crawl before you can walk and you must learn to walk before you can run." As a network marketing professional, before you can run a multi-million dollar residual based direct selling (network marketing) distributorship business, you need to learn to crawl and walk (this requires the understanding and effective application of universal fundamentals).

If you want an edge, a real competitive edge, you need to be professionally certified. While certification is not required in this industry, to survive in this economic environment, certification is a necessity. Make a commitment to yourself, your business, and this great industry and become professionally certified.

In just one day, you can learn, understand, and even begin to apply the universal fundamentals that guarantee network marketing success. You will enhance your competency, improve your credibility, and even increase your cash flow in your business.

The one thing most network marketers will tell you that is wrong is that you do not need to sell. The real truth is network marketing is a method of marketing within the direct selling industry. To succeed in network marketing, you do have to sell. Don't believe me? Just look at your upline leaders and the heavy effort they do in selling you on the idea you don't have to sell.

I believe if you don't like to sell, you can learn. However, if you are unwilling to learn, you NEED to get out of the business and go do something else. The real secret to network marketing success Is not in recruit others who tear up the town recruiting others. The secret to success is in acquiring new customers and keeping those customers coming back (retention) for more, month after month after month. Then, recruit others to your team that will do the same. If anyone tells you different, they are lying to you (or they don't really know how to build a network marketing business that will grow exponentially in sustainable profits).

I encourage you and challenge you to put what I teach you to the test. You already know that it is difficult to chase people and build a large duplicating downline. In fact, the majority of those reading this article are frustrated and want a much better result in their business. Even if they are leaders with large organizations, they are frustrated with the high attrition and the lack of real action from their team. They won't tell you this and will try to make you think they are doing great, but deep down, they know what I am saying is absolute truth and they want a much better result from their people.

My best advice is that you learn to get new customers and consistently get new customers each and every month. Then recruit others who do the same. But don't stop getting customers yourself; instead, continue to build that customer base.

The secret to recruiting comes from the consistency of action, action comes from belief and confidence in what you do. If you can't effectively sell your product or service, how can you ever lead a team of people to sell your products or service? And if no one is selling anything, how in the world will you make any money? The sad fact is when you consciously decide to just focus on recruiting; you are doing yourself and this industry a disservice.
Customers are what makes this industry strive with growth and it is where your income comes from.

Now don't misunderstand me here. You still need to build a downline team. However, you must first master the task of getting customers. Once you do this, you have greater confidence and a true belief that your product is something people need and will buy. You will have a real life example of how to create instant cash flow in a business (which is what most people want but don't achieve).

Jeff Zalewski is a Certified Training Consultant & CEO of Direct Selling Academy, Inc., your training & performance improvement resource. Jeff intertwines his knowledge & in-the-field experience throughout his training and performance improvement resources. Subscribe FREE to his Direct Selling Pro eNewsletter at http://www.directsellingacademy.com

Article Source: ArticlesBase.com - The Real Secret to Achieving Network Marketing Success